Thursday, March 24, 2011

OPI Touring America collection Sneak Peek

Coast to Coast Classics
OPI Launches Touring America
Collection for Fall/Winter 2011

OPI hits the open road with a new take on classic style in the Touring America Collection for Fall/Winter 2011. Inspired by Americana and cities with rich cultural heritage, the collection’s twelve shades offer comfortable glamour and wearable elegance for nails and toes.

“My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.”

The season’s go-to shades of taupe and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts, and Suzi Takes the Wheel. Lush urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood”), and luminous coral and orange (I Eat Mainely Lobster, Are We There Yet?) for an expansive color landscape.

“This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson,” explains Suzi. “Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”
Touring America includes the following shades:
Are We There Yet?
Don’t make me reach back there and take that perfect melon shade!
I Eat Mainely Lobster
We “clawed” through crowds to catch this coral for you.
My Address is "Hollywood"
We put this pretty rose-pink on the map.
Color to Diner For
I’ll take the rosy-red with a side of “awesome.”
Honk if You Love OPI
Don’t let this gorgeous dark grape pass you by.
Road House Blues
In this case…R&B stands for “Really Blue.”
Suzi Takes the Wheel
Buckle up—she’s not stopping until she gets to gray!
French Quarter for Your Thoughts
Want beads? Then show us your sexy gray nails!
Uh-oh Roll Down the Window
You’re gonna wanna pull over for this “unexpected” olive green.
A-taupe the Space Needle
You’ll climb to new heights with this creamy-rich taupe.
Get in the Expresso Lane
An amped-up dark brown that’ll never letcha down!
I Brake for Manicures
This gorgeous eggplant-plum has our full attention.

Touring America Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Touring America by OPI will be available August 3, 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

4 comments :

  1. Pretty colors, can't wait to see swatches!

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  2. Finally a photo that I can tell the difference between the dark polishes! Really excited about this collection. Especially an olive polish!

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  3. I'm not so sure about this collection...looks like too many colors that are the same or in the same family. My impression is that it's not so pretty. Oh well,there are so many great looking collections coming out from OPI in May and June that they will still be getting my money from those.

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  4. Theeeeeeeese.. are kind of boring. :(

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